Nigeria’s foremost financial institution, First Bank Nigeria Limited has re-affirmed its commitment to strengthening the creative industry with the highly anticipated film ‘Ayinla’ by veteran filmmaker, Tunde Kelani, featuring Lateef Adedimeji as the lead character premiered on Sunday, June 13.
The bank through its First@arts platform created to support the entire value chain of the creative arts, participated in the groundbreaking premiere of the much talked about Ayinla at the EbonyLife Place in Victoria Island, Lagos and had film stars like Kunle Afolayan, Kunle Remi, Mr Macaroni, Femi Branch, Toyin Abraham, Mercy Aigbe, Omowunmi Dada, Bimbo Ademoye, and Big Brother Africa’s Tayo Faniran, amongst several others.
Commenting on the sponsorship of the movie, Ayinla, the MD/CEO First Bank Nigeria Limited, Mr. Adesola Adeduntan said, “Overtime, we have been involved in the sponsorship of several socio-cultural initiatives in the creative arts industry like Moremi, Makaliki, Oba Esugbayi stage drama, October 1st (a movie) and the Calabar Festival. Even in the music industry, we have supported and sponsored artistes like Davido, Burna Boy and host of other reigning stars. Importantly, the Bank’s sponsorship of ‘Ayinla’ affirms the Bank’s support for the development of arts in Nigeria under our First@arts initiative.’
Speaking further, he noted that “FirstBank believes that our culture, our art, is a very important part of who we are, and it reflects who we are. And for us to ensure that our culture, our arts, our practices don’t perish, especially one that will continue to mainstream our arts, and that is what this movie emphasizes a lot.”
The highlight of the event was when First Bank handed a cheque N500,000 each to Actress Osas Ighodaro and Akah Nnani the best-dressed female and male respectively to reward their originality in their interpretation of a cultural extravaganza .
This is a First Bank initiative to support the creative industry end to end – the entire value of the creative industry, which is fast growing into a multi-billion-dollar business and a leading contributor to Nigeria’s GDP in the nearest future.
The movie, Ayinla appeals to a multi-faceted audience that cuts across fans of highlife and Afrobeat music, the youth, and the elite Yoruba demography. It is about the life and times of late Nigerian musician, Ayinla Omowura who made fame with his Apala music laced with wisdom, grit and yabs.