At yesterday’s Galaxy Unpacked event in San Francisco, the smartphone manufacturer unveiled the Galaxy Z Flip, a smartphone that folds into a pocket-size square. Samsung has finally did something about years of fashion retailers denying women’s requests for bigger pockets.
It also showed off a new line of earbuds and phones loaded with 5G compatibility and high-tech cameras.
Last year, after two delays and a failed launch, Samsung shipped the first Galaxy Fold, a small tablet-sized device that folds into a normal-sized smartphone. The phone underwhelmed with half a million orders.
Samsung then went back to the drawing board and came up with the $1,380 Z Flip. The folding display is good for 200,000 angsty slam shut and can split into two separate screens.
A slowing global economy, crowded smartphone market, South Korea’s trade dispute with Japan, and competition from Chinese brands; all of which hurt Samsung’s 2019 profits might as well be the Company’s fears this year.
However, as the biggest smartphone maker in the world, Samsung is playing defense while trying to out-innovate competitors with premium handsets and 5G
Apple on the other hand, is not expected to release a 5G phone until later this year, while Huawei released eight last year.
Huawei is also challenging Samsung in the semiconductor market.
Samsung hopes 5G phones and other new devices will help maintain its lead in 2020.